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Research papers

Marketing beyond the monkey

This paper attempts to broaden the scope of how we look at consumption and consumers, unlock markets beyond the boundaries of tangibility and expand the utility value of brands.In today's world of over-abundance of stuff, media and messages, brands...

Catalogue: Brandmatters 2006
Authors: Charles Skinner, Christophe Fauconnier
Company: Ipsos MRBI
February 8, 2006
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Citation

Skinner and Fauconnier (2006a, February 08). Marketing beyond the monkey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-beyond-the-monkey


Research papers

A new qualitative approach in concept development

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and target groups have rarely been involved directly in...

Catalogue: Qualitative 2005
Authors: Ute Rademacher, Stefanie Güntzel
Company: Ipsos MRBI
November 13, 2005
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Citation

Rademacher and Güntzel (2005a, November 13). A new qualitative approach in concept development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-qualitative-approach-in-concept-development


Research papers

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005
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Citation

Dawkins and Gosschalk (2005a, September 21). Research and corporate responsibility. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-and-corporate-responsibility


Research papers

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference
Author: Neil Swan
Company: Ipsos MRBI
September 21, 2005
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Citation

Swan, N. (2005a, September 21). Convincing people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/convincing-people


Research papers

Diaries for digital delivery

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.There has also been an increase in station choice with the launch of 20 national digital only services from the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tim Farmer, John Stockley
Company: Ipsos MRBI
June 21, 2005
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Citation

Farmer and Stockley (2005a, June 21). Diaries for digital delivery. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diaries-for-digital-delivery


Research papers

What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups. Yet what happens with our seniors?The population aged 50 plus is currently the segment experiencing the highest...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Marta Belmonte, Marta de la Cruz
Company: Ipsos MRBI
March 1, 2005
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Citation

Belmonte and de la Cruz (2005a, March 01). What about senior consumers?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-about-senior-consumers-


Research papers

What do people do with their camphones?

Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped - firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Britt-Inger Lustig-Bremer, Ian Maggs
Company: Ipsos MRBI
November 7, 2004
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Citation

Lustig-Bremer and Maggs (2004a, November 07). What do people do with their camphones?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-people-do-with-their-camphones-


Research papers

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Brian Cruikshank, Nilesh Modi
Company: Ipsos MRBI
November 7, 2004
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Citation

Cruikshank and Modi (2004a, November 07). The convergence revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-convergence-revolution


Research papers

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gustavo Alvarez, Ricardo J. Alvarez
Company: Ipsos MRBI
October 24, 2004
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Citation

Alvarez and Alvarez (2004a, October 24). Segmentation of Hispanic consumers in the United States based on the new acculturation model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmentation-of-hispanic-consumers-in-the-united-states-based-on-the-new-acculturation-model